JUNE 2020 REPORT
connecting our Jewish community through sport and wellbeing
DONOR & VIP REPORT
Dear Maccabi Friend
2020 will be remembered for some time as the year that required us all to learn to adapt to a new normal.
For Maccabi this has meant putting the organisation in Time Out whilst we contemplated what the impact was likely to be.
What we experienced was certainly unprecedented and required decisive leadership to ensure the sustainability of the organisation.
• The Maccabiah planned for 2021 was postponed to 2022 – this meant that all the planning had to be put on hold and our management structure stood down. Consequently all athletes' deposits had to be refunded and contracts entered for uniforms, Pre- Camp etc had to be terminated.
• With the flow of funds reduced substantially a number of key staff members were made redundant and others put onto Job Keeper. This required a review of the Strategy that had only been resolved and approved by the MAI board in early February.
• All Club activity was put on hold and in many cases, refunds were provided to members when it become apparent that the sport seasons were unlikely to procced.
Our response to the above was to pivot our focus to the Wellbeing aspects through the Maccabi Life program. Our goal was to maintain our connection to the community in an online way and launched the Maccabi Updates website – with a specific focus on dealing with the impact of Coronavirus. This initiative was strongly supported by Prof Paul Zimmet and we are very grateful for his contribution and support during this period. The website has reached over 50,000 people and through the social media app ( Instagram and Facebook) we had around 1 million contact points.
In recent weeks we decided to relaunch the Maccabiah program for 2022 and shift our model to a volunteer based structure to ensure that we could deliver the event within our means. A new management team was appointed under the leadership of Sam Gamsu as the Head of Operations and Sport Services. Barry Smorgon remaining on as Head of Delegation. As to look forward we are planning to host the Annual Junior Carnival in Melbourne in January 2021 and are working on 6 major projects under the Maccabi Life banner to ensure our connection to the community remains strong and relevant.
As an outcome of our Strategy session a new organisation Vision, Mission, Tag Line and objectives were approved by the MAI Board. These will be front and centre of our plans for the year ahead and are listed on the next page a- importantly they show our shift to a broader offer that includes Sport and Wellbeing as core activities
We thank you for your continued support which will be needed now more than ever as we work to bounce back
Jeff Sher Barry Smorgon OAM
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